That's why it is so satisfying to come across the kind of advertisement that sucks you in and makes you want to watch it again and again.
This week I stumbled across an intriguing and cinematic ad for Heineken created by the Dutch office of powerhouse firm Weiden + Kennedy (a little hometown love here, since the firm is founded and headquartered in Portland). The catchy soundtrack is by Danish band Asteroids Galaxy Tour. There is so much going on between the characters and our hero that I would love to know the backstories. In a genius bit of leveraging the power of "The Facebook," W+K actually did create short films about some of the characters seen in the ad, which can only be viewed if you "like" a certain tab on Heineken's fanpage. The films are non sequiturs, but entertaining none-the-less.
Without further ado, I present my new favorite commercial, "The Entrance" for Heineken (or linked here):
* * *So tell me - do you have any favorite advertisements (either in current rotation or a golden oldie blast from the past?)